Sunsana is a startup snack company with a focus on whole, nutritious foods that do not sacrifice delicious taste. The company’s clear mission and superior products were not reflected through its unclear brand positioning and design language, and thus required a complete brand overhaul while at my time at BrandFire creative agency. A healthy snack brand market landscape study was conducted, and Sunsana was uniquely positioned as an exotic, empowering, artisanal, and healthy snack company for global citizens.