Bourbon Street
GRAPHIC, WEB, LOGO DESIGN / WEB DEVELOPMENT / BRANDING / UX
This overhaul of the Bourbon Street Bar and Grill’s brand identity and website changed the market positioning of the establishment to more accurately reflect its diverse and high quality offerings. I created a new, cohesive brand identity for Bourbon Street based on client interviews and market research, which resulted in a reimagining of the logo, new design scheme, completely new website, a new URL, and a new business backend / process.
Identity and SEO
The main objectives in creating a new new brand identity for Bourbon Street Bar and Grill were to
1. establish a design language that lends itself to quality and consistency, but doesn’t depart too far from the establishment’s traditions, and
2. to attract and maintain customers.
The entirety of the restaurant’s branding was reimagined to accomplish these goals. The URL of the restaurant’s website was also changed to attract a wider customer base, and SEO tactics were implemented to optimize the restaurant’s online presence. The following examples show some of these major changes.
Branding Overhaul Examples
New design language (color palette, typography, textures, etc)
New cohesive brand voice and copy to reflect positioning
New URL to reflect brand positioning / optimize SEO
Logo and brand applications
Strategic brand positioning and definition
Reimagined logo in context
New website reflecting new identity, organization, and features
